Wattpad Head of Marketing Emma Brooks on Building a Passionate Community for Gen-Z and Millennials

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Marketing Talks: Companies & Communities

Chantelle Marcelle

12 episodes

1 week ago

Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.

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Marketing

Business

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Wattpad Head of Marketing Emma Brooks on Building a Passionate Community for Gen-Z and Millennials

Marketing Talks: Companies & Communities

15 minutes 34 seconds

4 years ago

Wattpad Head of Marketing Emma Brooks on Building a Passionate Community for Gen-Z and Millennials

Today, we're talking about Wattpad, a global writing and reading platform with a catchy slogan that says it all. Wattpad - Where stories live. Over 90M+ people worldwide use the platform, which has played a role in the success of book-to-movie titles like 50 Shades of Grey, After, and The Kissing Booth. In this interview, Wattpad Head of Marketing Emma Brooks talks about what it takes to create a successful brand community for Gen-Z and Millennial customers, as well as the role of marketing in growing an engaged, safe community for all.