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Marketing Today with Alan Hart
Alan B. Hart
461 episodes
9 months ago
Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Careers,
Management
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All content for Marketing Today with Alan Hart is the property of Alan B. Hart and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Careers,
Management
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449: Cybersecurity and the New CMO Profile with Brian Goldfarb, CMO of SolarWinds
Marketing Today with Alan Hart
41 minutes 41 seconds
11 months ago
449: Cybersecurity and the New CMO Profile with Brian Goldfarb, CMO of SolarWinds

Brian Goldfarb is the Senior Vice President and Chief Marketing Officer at SolarWinds. After earning his A.B. in Computer Science and Economics from Duke University, Brian initially explored a career on Wall Street but soon transitioned to product management at Microsoft, marking the start of his two-decade journey in the tech industry. At Google, Brian played a key role in launching the Cloud Platform. He later led platform marketing at Salesforce, and before joining SolarWinds, he served as CMO at both Splunk and Tenable. Now, after nearly a year with SolarWinds, Brian oversees the company’s global marketing strategy, covering its industry-leading observability, database, and service management solutions.


SolarWinds is a leading IT management software provider that helps businesses monitor and manage their IT infrastructure, applications, and networks. Known for its user-friendly and scalable solutions, SolarWinds serves a broad range of industries, focusing on identifying and resolving IT challenges. SolarWinds continues to deliver solutions that empower IT professionals to maintain reliable and secure environments.


In today’s show, Alan and Brian dive into cybersecurity, discussing SolarWinds and the solutions they offer. They examine the major cybersecurity incident that impacted both the company and the industry and how SolarWinds successfully recovered from it. Additionally, they explore what marketing looks like at SolarWinds, how the role of CMO has evolved, and what we should consider about the future of this role.


In this episode, you'll learn:

  • Insights for successfully recovering from a massive cyberattack
  • Tips for creating a strong marketing structure
  • The profile of the modern CMO and how it has evolved


Key Highlights:

  • [01:15] Brush with fame on a game show
  • [03:08] Career path to CMO at SolarWinds
  • [05:29] Story behind Kubernetes 
  • [07:23] Scope of SolarWinds
  • [10:39] Recovering from a massive cyberattack
  • [14:25] How marketing is structured at SolarWinds
  • [15:52] What CMO role should be focused on
  • [17:56] How the CMO role interacts with the rest of the team 
  • [21:20] “Lack of novelty is not a bad thing”
  • [27:30] An experience from your past that defines you
  • [30:24] Advice to your younger self
  • [31:36] A topic that you and other marketers need to learn more about
  • [33:11] Trends or subcultures others should follow
  • [36:30] OOH Advertising’s impact internally 
  • [37:30] Largest opportunity or threat to marketers today


Looking for more?

Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!



Hosted on Acast. See acast.com/privacy for more information.

Marketing Today with Alan Hart
Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Hosted on Acast. See acast.com/privacy for more information.