Big banks vs. small banks. Robots vs. human beings. The Superbowl Salesforce-Mathew McConaughey ad. In this episode of Marketing Trends 2022, a view from 30,000 feet, Adam and Alex talk B2B user experience – and how it’s not so different from the B2C experience after all.
Hear what Alex Burdine, Director, Marketing Technology, and Adam Smartschan, Chief Strategy Officer, have to say about user experience in 2022.
