Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
Demystifying the basics of SEO: What, why, and how.
Marketing Unzipped
43 minutes
9 months ago
Demystifying the basics of SEO: What, why, and how.
On today’s episode of Marketing Unzipped we’re diving deep into that mysterious black box of Search Engine Optimisation – more commonly known as SEO. Whether you're a business owner who's been putting off dealing with SEO, or someone who's dabbled but never quite cracked the code, this episode is for you. SEO has its complexities but at its core, SEO is about making your business more visible to the people who are actively looking for what you offer. And who wouldn't want that? We start with ...
Marketing Unzipped
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
