When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser

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Marketing Vanguard

Adweek

351 episodes

19 hours ago

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

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All content for Marketing Vanguard is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser

Marketing Vanguard

29 minutes 56 seconds

3 weeks ago

When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.

What You'll Learn:

How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventions
Why "brand-led growth" requires being obsessively rooted in consumer truth over chasing marketing trends
The operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impact
How to maintain authentic brand positioning when scaling into retail without compromising identity
Why early-stage founders should pursue board seats and executive roles at startups over staying at legacy companies
The counterintuitive approach to celebrity and influencer partnerships

Hosted on Acast. See acast.com/privacy for more information.