In this episode of Marketing Ventures, we speak with Kera DeMars, Head of Marketing at Hustle Fund. Hustle Fund is a pre-seed and seed stage venture capital firm that has invested in over 600 portfolio companies globally, including notable companies like Gamma and Rupa Health. DeMars brings a unique perspective to venture marketing, having transitioned from The Hustle where she managed dozens of high-stakes events annually to becoming one of the few marketing leaders in the venture capital space. Through tactical newsletters, strategic events, and community-building initiatives, she’s developed a playbook for reaching both founders and investors in an increasingly competitive market. Topics Discussed: - Transitioning from media/events to venture capital marketing - Building and scaling newsletter content at 40,000+ subscribers with 50-80% open rates - Managing dual customer bases (founders and investors) as a competitive advantage - Creating tactical, depth-focused content that cuts through venture capital jargon - Leveraging AI tools for content creation and scaling editorial workflows - Running 40+ annual events across virtual and in-person formats - Testing and sunsetting initiatives: lessons from failed podcast and education programs // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co // Don’t Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM