In this episode of Marketing Without Rules, host Lewis Vandervalk is joined by Chris Weir, the founder of Spartan Junk Removal, one of Maryland’s fastest-growing junk removal companies. Chris shares his unique journey from summer jobs in junk removal to building a purpose-driven business rooted in strong core values and community connections.
They dive into the real-world challenges of running a local service business, including team leadership, hiring with intention, and building systems that actually stick. Chris talks about how understanding contracts through his legal background helped him avoid costly mistakes, and why staying consistent with local marketing strategies like yard signs, reviews, and community sponsorships has been a game-changer for growth.
This episode is packed with insights on how to lead with integrity, create a standout brand that builds trust, and implement marketing strategies that keep your business top-of-mind year-round.
00:00 Introduction to Core Values
00:44 Welcome to Marketing Without Rules
01:08 Meet Chris Weir: Founder of Spartan Junk Removal
02:02 Chris Weir's Journey into Junk Removal
06:17 Core Values and Team Leadership
10:04 Three Critical Characteristics and Actions
18:48 Branding and Marketing Insights
23:42 Understanding the 7-11-4 Rule
25:16 The Power of Consistent Marketing
26:23 Effective Use of Yard Signs
27:43 Targeting the Right Demographics
29:22 The Importance of Customer Reviews
30:57 Innovative Marketing Strategies
39:41 Leadership and Employee Development
42:59 Navigating Business Challenges
46:13 Conclusion and Final Thoughts
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