MWR #49 - What Most Contractors Get Wrong About Scaling (& How to Rebuild) with Greg Wilkes

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Marketing Without Rules

Lewis Vandervalk

51 episodes

6 days ago

Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point. From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!

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All content for Marketing Without Rules is the property of Lewis Vandervalk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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MWR #49 - What Most Contractors Get Wrong About Scaling (& How to Rebuild) with Greg Wilkes

Marketing Without Rules

41 minutes 24 seconds

4 weeks ago

MWR #49 - What Most Contractors Get Wrong About Scaling (& How to Rebuild) with Greg Wilkes

In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Greg Wilkes, multi-award-winning construction business coach and author of "Building Your Future."

Greg shares the raw story of how his successful 7-figure construction business collapsed overnight due to scaling without proper systems, including hiring disasters like an alcoholic employee and a project manager who coached clients to break contracts. After losing everything, Greg rebuilt from zero to 1.5 million in under 12 months using a refined 5-step framework covering planning, marketing, sales conversion, delivery, and scaling.

He reveals why most contractors target the wrong clients (homeowners instead of architects), the critical difference between margin and markup that cost him tens of thousands, and his AI-powered hiring system that prevents costly people mistakes.

Greg emphasizes the power of outbound marketing, human connections over automation, and the importance of leveling up project values rather than just adding volume when scaling.

Connect with Greg Wilkes:

Get his free book "Building Your Future": https://www.developcoaching.co.uk/building-your-future.pdf

Website: https://www.developcoaching.co.uk/

LinkedIn: https://www.linkedin.com/in/greg-wilkes/

Timestamps:

00:00 Introduction to Marketing Without Rules

01:01 Greg Wilkes' Background and Business Journey

02:52 When Everything Burnt to the Ground - The Perfect Storm

06:45 Hiring Disasters: The Alcoholic Employee Story

09:12 The Unscrupulous Project Manager Who Stole Contracts

11:54 Pricing Mistakes: Margin vs Markup Explained

14:56 The Decision to Rebuild and Start Again

17:23 Zero to 1.5 Million in 12 Months - Doing It Right

19:27 The Five-Step Framework for Construction Success

20:51 Attracting the Right Talent to Your Business

22:01 Using AI to Revolutionize Your Hiring Process

23:33 The 30-60-90 Day Onboarding System

25:04 Setting KPIs and Calibration Sessions

28:13 Marketing Strategy: Why Architects Are Your Real Clients

31:13 The Donut and Gin Strategy for Warming Up Prospects

33:39 Scaling Smart: Bigger Projects vs More Volume

36:12 Essential Books for Construction Entrepreneurs

38:45 Podcasts and Staying Current with AI

40:21 The One Thing That Makes the Biggest Difference

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