Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
Marketing x Analytics
25 minutes
3 months ago
Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Nader Safinya, founder of Black Ribbon, about the concept of culture branding. Nader discusses the disconnect between what companies say and do, the effects of the Great Resignation, and how culture branding aligns internal and external company experiences. He emphasizes the significance of treating employees well and the benefits of human-centered design. The discussion also touches on the importance of introspection for leaders and the comprehensive data analysis tools used to measure employee engagement and wellbeing for better organizational outcomes.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
