Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster
Marketing x Analytics
27 minutes
2 weeks ago
Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews David J. Ebner, founder and president of Content Workshop. David shares insights into the fundamentals of brand storytelling, the transferability of artistic writing skills to commercial content, and the evolution of content marketing over the past decade. The conversation delves into the impact of AI on content creation, the importance of maintaining high-quality output, the role of medium and interactivity in engaging audiences, and effective strategies for optimizing SEO and GEO performance.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
