Today’s guest doesn’t yet sell on Amazon. Nor does she have a team of marketplace experts at her side. In fact, until fairly recently, she was still working at HSBC while getting her first foray into eCommerce up and running, and it’s this fresh perspective into D2C eCommerce along with an impressive work ethic which has helped her to turn an idea for doing some good in the world into a 6 figure eCommerce business.
Lucy Jeffrey is the founder of Bare Kind; an ethical socks company which dedicates 10% of all profits to various animal charities around the world.
For Lucy & Bare Kind, marketplaces play a key role in helping to keep the dream alive; but unlike most D2C brands you hear about, this isn’t an Amazon-first business; it’s questionable if that would even align with the ethical standards set by their brand.
Instead, Bare Kind have found their success from a surprising source; B2B marketplaces such as Faire & Ankor Store. So much so that one of Lucy’s biggest problems - not unfamiliar to an Amazon seller - is that too much of their revenue is coming from one external channel. In this episode, we talk about the risks that entails, as well as Lucy’s experience on getting to this point.
Expect to learn;
I hope you get a lot from of this episode, but if you want more, Lucy has created a course designed to help other businesses learn how to succeed on B2B marketplaces. You can get 20% off this course with the code JUNGLE20 at www.wholesaleautopilot.com.