Marketplace Jungle, brought to you by eCommeleon, covers the world of eCommerce marketplaces beyond Amazon. There are hundreds of channels available to online retailers to expand to, from niche-specific channels, to market leaders in countries where Amazon doesn't even have a footprint yet.
In this podcast, we'll talk to industry experts, successful marketplace sellers, and even representatives from marketplaces around the world to help you understand what opportunities exist and how you can take advantage of them.
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Marketplace Jungle, brought to you by eCommeleon, covers the world of eCommerce marketplaces beyond Amazon. There are hundreds of channels available to online retailers to expand to, from niche-specific channels, to market leaders in countries where Amazon doesn't even have a footprint yet.
In this podcast, we'll talk to industry experts, successful marketplace sellers, and even representatives from marketplaces around the world to help you understand what opportunities exist and how you can take advantage of them.
The Tools of the Trade: How Stanley Black & Decker Tackle Marketplaces - with Dean McElwee, Director of Global eCommerce Collaboration
Marketplace Jungle
59 minutes 14 seconds
2 years ago
The Tools of the Trade: How Stanley Black & Decker Tackle Marketplaces - with Dean McElwee, Director of Global eCommerce Collaboration
Today’s guest has walked the halls of some of the world’s biggest companies; from Coca-Cola to Kellogs, to Nestle and Mastercard, Dean McElwee is now the Director of Global eCommerce collaboration at Stanley Black & Decker.
Expect to learn:
How much of your time you should spend focussing on marketplaces
How to ensure your presence on marketplaces aligns with the rest of your brand messaging
When and why brands should take back control from their retail customers
How to decide which products are right for which channels
And much more
Marketplace Jungle
Marketplace Jungle, brought to you by eCommeleon, covers the world of eCommerce marketplaces beyond Amazon. There are hundreds of channels available to online retailers to expand to, from niche-specific channels, to market leaders in countries where Amazon doesn't even have a footprint yet.
In this podcast, we'll talk to industry experts, successful marketplace sellers, and even representatives from marketplaces around the world to help you understand what opportunities exist and how you can take advantage of them.
