Enjoying the Show? Share Your Experience! Ever felt like your leadership role was slowly crushing your spirit? In this episode of MarketPulse, we dive deep with Kathy Archer, a leadership coach who helps women in the non-profit sector lead with confidence and clarity after burnout. Kathy’s journey is raw and honest. She shares the moment her values clashed with her career, how burnout forced her to rebuild her integrity, and what she learned about leading from within. Together, we explo...
All content for MarketPulse: Pros & Pioneers is the property of Paul banks and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Enjoying the Show? Share Your Experience! Ever felt like your leadership role was slowly crushing your spirit? In this episode of MarketPulse, we dive deep with Kathy Archer, a leadership coach who helps women in the non-profit sector lead with confidence and clarity after burnout. Kathy’s journey is raw and honest. She shares the moment her values clashed with her career, how burnout forced her to rebuild her integrity, and what she learned about leading from within. Together, we explo...
Stop Guessing What Your Customers Want | Babs Crane
MarketPulse: Pros & Pioneers
31 minutes
2 months ago
Stop Guessing What Your Customers Want | Babs Crane
Enjoying the Show? Share Your Experience! How do your customers actually make decisions? This week’s guest, Babs Crane, says the answer isn’t in your product—it’s in behavioural science. In this episode of MarketPulse: Pros & Pioneers, Babs shares how she went from a high-performing sales career to launching a behavioural design consultancy that helps businesses apply cognitive psychology to win customers the right way. With insights drawn from nudge theory, consumer ethics, and decision ...
MarketPulse: Pros & Pioneers
Enjoying the Show? Share Your Experience! Ever felt like your leadership role was slowly crushing your spirit? In this episode of MarketPulse, we dive deep with Kathy Archer, a leadership coach who helps women in the non-profit sector lead with confidence and clarity after burnout. Kathy’s journey is raw and honest. She shares the moment her values clashed with her career, how burnout forced her to rebuild her integrity, and what she learned about leading from within. Together, we explo...
