Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
All content for Markigy: The Science of Marketing Strategy is the property of Leanne Dow-Weimer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
Marketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn Zall
Markigy: The Science of Marketing Strategy
37 minutes 36 seconds
1 week ago
Marketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn Zall
Jessica Zall, CMO of Burford Capital, joins Leanne to discuss how marketing earns trust in complex B2B ecosystems by treating attention as a privilege and delivering value at every touchpoint. She unpacks the critical role of alignment across sales, marketing, and customer success, and how culture and communication drive true transformation. Together, they explore the balance between AI-driven efficiency and the human empathy that makes marketing matter.
Markigy: The Science of Marketing Strategy
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
