Game On: Why Marketers Can’t Ignore Gaming

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Martech On My Mind

Marketing Society of TAG

4 episodes

6 days ago

Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming how brands connect, engage, and grow. Whether you're in digital marketing, brand strategy, digital commerce, or marketing operations, join us as we continue the conversations from our events—and go behind the scenes with the voices driving marketing forward in Georgia and beyond.

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, become a member and join the conversation!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.

All content for Martech On My Mind is the property of Marketing Society of TAG and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Game On: Why Marketers Can’t Ignore Gaming

Martech On My Mind

46 minutes

4 months ago

Game On: Why Marketers Can’t Ignore Gaming

In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention.

Meet the Guests:

Todd Harris – CEO, Resurgens Gaming; Co-founder, Hi-Rez Studios
Andrew Greenberg – Executive Director, Georgia Game Developers Association
Robb Chiarini – Head of Partnerships, Licensing & Events, Zenni Optical
Michael Simms – Owner, 2011 Creative Group; Co-founder, Divertica

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, connect and grow!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.