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MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
2365 episodes
2 weeks ago

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


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Marketing
Business,
Careers
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All content for MarTech Podcast ™ // Marketing + Technology = Business Growth is the property of I Hear Everything and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Show more...
Marketing
Business,
Careers
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Why Marketers Should Treat AI Like a Frenemy
MarTech Podcast ™ // Marketing + Technology = Business Growth
43 minutes 20 seconds
1 month ago
Why Marketers Should Treat AI Like a Frenemy
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics with external market signals for strategic context. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.