Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales

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MarTech Well Done

Martech Well Done

14 episodes

1 week ago

MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more. MarTech Well Done is the perfect place to enjoy a well-done steak - like your favorite restaurant, something that will always have an ongoing great conversation and meal for you to enjoy.

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Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales

MarTech Well Done

13 minutes 39 seconds

2 years ago

Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales

Would you like fries with that?
I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples.
Thanks to this one sentence, McDonald serves more than 4 million kilos of fries around the world every day.
On average, 69 million customers are asked to add something to their order every day.

In this episode you will learn:
⦁ what is cross-selling and up-selling,
⦁ why cross-selling and up-selling are or can be rocket fuel for your ecommerce,
⦁ how to start cross-selling and up-selling activities so that they bring you real profits.

This YouTube channel is sponsored by ➡️ https://user.com/en/

00:00 Intro
00:52 Why cross-selling and up-selling are or can be rocket fuel for your sales?
01:58 What are these two ways of selling?
04:28 Bad cross-selling and up-selling costs money.
05:39 How to do it right then?
09:24 Designing the cross-selling and up-selling process.
12:58 Practices that will improve your performance.
13:19 Outro

Music from Uppbeat (free for Creators!):
https://uppbeat.io/track/pecan-pie/team-m..?rt=uc-referral
https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral

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