197. How to Build a Lettering Portfolio That Attracts Clients

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Martina Flor’s Open Studio

Martina Flor

210 episodes

1 week ago

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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197. How to Build a Lettering Portfolio That Attracts Clients

Martina Flor’s Open Studio

6 minutes 10 seconds

5 months ago

197. How to Build a Lettering Portfolio That Attracts Clients

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover curation, presentation, storytelling, and how to make your portfolio a true client magnet.

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide