Episode 16 digs into the challenging and often great reluctance of many massage therapists - raising their rates.

In this compelling conversation, we delve into the root causes of such fears, from self-confidence to competition to business skills in this lucrative and complex industry. Tune in and equip yourself with the insights and strategies necessary to confidently raise your rates without losing your clients.

**Podcast Show Notes**

* Summary

This episode is all about conquering fear and building confidence as a massage therapist, mainly focusing on raising rates. We explore the five reasons why massage therapists are hesitant about raising their charges, provide assistance on how to overcome each one, and discuss how to effectively raise rates without scaring away clients.

* Key Points

- Lack of confidence is a major reason massage therapists hesitate to increase their rates.

- Competition should be seen as a driving force rather than a threat.

- Lack of business skills often results in therapists undervaluing their services.

- Massage therapists need to understand the investment of time and energy required in their profession.

- Many therapists perceive resistance from clients about rate increases. But will you actually receive  it?

* Links Mentioned

- Link to free PDF download on how to raise rates https://www.massagemomentum.com/raising-your-rates