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Masterful Founders
Wilhelm Laubach
50 episodes
4 weeks ago
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
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Entrepreneurship
Business,
Management,
Marketing
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All content for Masterful Founders is the property of Wilhelm Laubach and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
Show more...
Entrepreneurship
Business,
Management,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/5d/3c/fe/5d3cfe0f-8a7c-5faa-18be-ff2d85949235/mza_16308330810492623096.png/600x600bb.jpg
Building a SaaS Startup as an Agency: Insider Look
Masterful Founders
25 minutes
1 month ago
Building a SaaS Startup as an Agency: Insider Look
Can you build a real startup without burning your savings by funding it through your agency work? In this episode, we talk with Adam and Carmel from POS Cafe, a Shopify POS app for cafes, about what it actually looks like to run a client agency and a SaaS product at the same time. We dig into the emotional rollercoaster, the financial pressure, the slow progress, and why they still believe this path is worth it. You'll learn: *Why they started with an agency first – and how that paid for their startup *The real trade-offs between agency work (relationships) and SaaS (scale) *How working hands-on with clients gave them a sharper SaaS idea than any brainstorm *What changed in their mindset once they shipped their first version to the Shopify App Store *How they choose which features to build next (and what they regret building) *Why niching down on cafes + Shopify POS became their unfair advantage   If you're an agency owner dreaming about your own product, or a founder thinking about bootstrapping through services, this conversation will give you a very honest look behind the scenes – including the moments where they almost gave up. #BootstrappedStartup #IndieHackers #EntrepreneurMindset Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/ Connect with Us: Host: https://www.linkedin.com/in/wilhelmlaubach/ Guests: https://www.linkedin.com/in/adamwooding/ https://www.linkedin.com/in/carmelwooding/ Adam & Carmel – POS Cafe: https://poscafe.app/
Masterful Founders
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.