Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about:

• Designing games for a target audience and understanding player needs
• Challenges of creating games for a region you aren't familiar with
• Fun Rock's solution of hiring a team that understands the culture and audience
• Benefits and drawbacks of creating separate servers for different regions
• Role of player-driven decisions in game design
• Emphasis on the importance of localization and being immersed in the culture of the target audience when designing games