Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible. I share some of my favorite podcast guests (yes, I actually try to pick!) and t...
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Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible. I share some of my favorite podcast guests (yes, I actually try to pick!) and t...
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Mastering Social Media for Schools
41 minutes
2 months ago
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success. SPECIAL GUEST Michelle ...
Mastering Social Media for Schools
Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible. I share some of my favorite podcast guests (yes, I actually try to pick!) and t...
