Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm. You'll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. Learn how Lauren tapped into her community to build a network of “truth tellers” ready to help counter misinformation. This monthly class has also helped spread the posi...
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Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm. You'll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. Learn how Lauren tapped into her community to build a network of “truth tellers” ready to help counter misinformation. This monthly class has also helped spread the posi...
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Mastering Social Media for Schools
41 minutes
1 month ago
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success. SPECIAL GUEST Michelle ...
Mastering Social Media for Schools
Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm. You'll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. Learn how Lauren tapped into her community to build a network of “truth tellers” ready to help counter misinformation. This monthly class has also helped spread the posi...
