Carol Kruse, former CMO of ESPN, Explains How Sports Marketing Has Evolved [Ep. 37]

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Mastering the Attention Economy

Ari Lewis

42 episodes

12 hours ago

Human attention is a scarce resource that millions of companies across the globe are fighting for. Once a week we interview entrepreneurs, executives and industry leaders on they earn attention for their brands using social, content and media The podcast is hosted by Ari Lewis.

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Marketing

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Carol Kruse, former CMO of ESPN, Explains How Sports Marketing Has Evolved [Ep. 37]

Mastering the Attention Economy

22 minutes 34 seconds

5 years ago

Carol Kruse, former CMO of ESPN, Explains How Sports Marketing Has Evolved [Ep. 37]

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club.

We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging.

Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/

Follow Ari on Twitter: https://twitter.com/amlewis4
Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/
Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A