Mastering Customer Product Reviews with Karen Bowen from Sleep Corp

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Mastering Customer Product Reviews with Karen Bowen from Sleep Corp

Mastering the Mum Market

25 minutes 19 seconds

2 years ago

Mastering Customer Product Reviews with Karen Bowen from Sleep Corp

This month’s trending topic Product Reviews.

Part 3 – THE BRAND
Product reviews will make or break your sales – fact. But how can you find raving fans of your products, get them to leave genuine reviews in the right place, respond to critical reviews and use them to better your brand? It’s time to turn our attention to a company that has spent many years tapping into consumer reviews. Hear from Karen Bowen, Marketing Manager at Sleep Corp, who saw quickly how social media and the shift to online sales turned what was originally a ‘nice to have’ (customer feedback) into an essential marketing tool to build brand reputation and trust - and the results speak for themselves.

FIND OUT How the role of product reviews has changed over time. (02:30)

How important it is to understand buyer behaviour and where and when consumers will discover a product. (05:00)

Whether incentivised or gifted reviews affect the legitimacy of the review. (07:15)

How brands can use competitor reviews and their own feedback to improve products and services of the business. (09:00)

Where the best place for brands to have reviews and why. (10:40)

What elements of a review are most helpful in generating more sales and customer trust. (11:26)

Is a case of the more reviews the better? (12:42)

The best way to leverage positive reviews to grow your brand. (13:55)

How to respond to negative reviews. (16:00)

How Sleepcorp has used product reviews for new product development or to improve existing SKUs. (17:46)

How to tell if a review is genuine. (19:48)

How to encourage more reviews from genuine customers. (21:19 & 22:55)

Find Christie: Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/

Find Karen, Sleep Corp Marketing Manager:
Karen Bowen - LinkedIN