Mastering Market Research to connect with Mums.

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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All content for Mastering the Mum Market is the property of Christie Nicholas and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Mastering Market Research to connect with Mums.

Mastering the Mum Market

34 minutes 21 seconds

2 years ago

Mastering Market Research to connect with Mums.

This month’s trending topic Market Research.

Part 2 – THE MUM SHOPPER
Our next chat about market research is with the end customer – the Mum Shopper. Alyise has been a member of the Mumpower network for many years and has participated in countless research projects for many different brands. You will walk away with some easy and obvious approaches to market research, from the methods to take, how to use it, where and when to display it and how to get people to notice your commitment to listening to the customer. Discover the best ways you can use market research to get more Mums to know, love and trust your brand.

FIND OUT The market research format that resonates best with a busy working Mum. (01:46)

How she feels about participating in product development research for brands. (05:09)

At what point will the length of a survey put her off completing. (08:12)

What it takes to get the best participation in focus groups. (10:10)

About incentives – paid participation or competitions to win. (15:00)

Can Mums tell whether a product on the shelf has been shaped by market research? (17:09)

Which famous children’s brand does not have a way to connect with them online. (18:30)

How brands can easily demonstrate they value the opinion of Mums. (19:41)

Whether a Mum is more likely to buy a product that displays its test results/claims on the packaging. (21:45)

The key industries where Mum market research is essential. (23:40)

How involving mums in market research turns them into brand advocates. (24:24)

A great example where market research with Mums can improve brand perception and drive sales. (25:25)

How releasing products that are new and improved based on research affects the opinion of the customer. (28:42)

Is the personal data provided in market research a big concern to the participant? (31:00)

What can a brand do to make a Mum buy their product over a competitor? (32:02)

Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/

Find Alyise:
@shethinksfrugal

Shout out to:
@bibs_australia
@kollektive.au