Mastering the Mum-Influencer Follower Experience

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Mastering the Mum-Influencer Follower Experience

Mastering the Mum Market

33 minutes 16 seconds

3 years ago

Mastering the Mum-Influencer Follower Experience

This month’s trending topic is Mum-Influencer Marketing.

Part 3 – The Mum-Shopper

So often we turn to brands and influencers to find out ways to generate more ROI from Mum-Influencer Marketing, but how often do you speak to a follower to get their take? We speak to a Mumpower Shopper to find out how consumers view collabs, where brands and influencers go wrong and what it takes to truly move her to buy. You don’t want to miss this part 3/3 series finale!

FIND OUT
Who in the household decides exactly which brands and products to buy? (03:28)

When and why Mums spend so much time online. (05:30)

What accounts does the Mumshopper have and why – is TikTok really a thing for the Millennial Mum? (07:55)

If brands should be focussing on Reels. (08:40)

How this Mum-Shopper defines ‘Influencer’ and why she has stopped following so many on Instagram. (09:33)

What makes a collaboration believable. (11:38)

What it takes to build a valuable connection with a Mum-Shopper. (13:20)

Biggest turn-offs in the world of Influencer Marketing. (14:40)

How to create a trusting relationship with followers and authenticity in brand collabs. (17:05)

What Mums are looking for when researching brands and products. (17:50)

How the increase in sponsored posts affects the user experience on Instagram. (20:20) & (23:39)

How brands and Influencers can improve their relationships with the Mum-shopper through their social content. (21:09)

Pathways to purchase – how Influencers role in the shopping journey is not so straightforward. (26:45)

What can brands and influencers do to leave the most favourable impressions. (28:30)

Which Mum-influencers resonate the best with Michelle. (30:43)

Want to get involved? Become a member of our Mumpower Network!
https://mumpower.com.au/im-a-mum/

Find Michelle:
https://www.instagram.com/mrsdaniels2012/

Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
Email: admin@mumpower.com.au

Shoutout to:
https://www.instagram.com/diaryofanhonestmom/
https://www.instagram.com/ronnieandgeorgia/
https://www.instagram.com/houseofharvee/
https://www.instagram.com/kyalandkara/
https://www.instagram.com/midnightmums/