Mastering TikTok for Brands with Kristy Alexandra from Slim Mama Co

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Mastering TikTok for Brands with Kristy Alexandra from Slim Mama Co

Mastering the Mum Market

28 minutes 30 seconds

3 years ago

Mastering TikTok for Brands with Kristy Alexandra from Slim Mama Co

This month’s trending topic TikTok.

Part 1 - THE BRAND
Small business can often be flexible and take risks on new platforms that other brands, both large and small can learn from. As social media ages, so too does its audience and Mum-centric brands need to decide - should you future-proof your business and invest your resources into TikTok and if so, how? Kristy from Slim Mama Co won’t miss the boat – here’s why.

FIND OUT
Who is Slim Mama Co? (01:20)

Why you need to start TikTok NOW so you don’t miss the boat. (05:04)

How to grow brand awareness through the platform in an organic way. (06:35)

How they differentiate marketing the brand on TikTok vs Instagram. (08:55)

What real difference does it make to brand growth? (11.06)

What style of content resonates the most on TikTok. (13:15)

How you can repurpose content to fast track brand growth. (14:20)

How to secure brand partnerships with influencers. (15:57)

Where brands go wrong when working with influencers on TikTok. (17:29)

The number one tip for brands to resonate with the TikTok audience. (18:05)

A great example of one particular big brand getting it right! (19:09)

How brands can benefit from being on TikTok. (23:20)

Why ‘showing up’ is the best thing you can do right now for your brand. (25:34)

Don’t miss our chats with the Influencer & the Mumshopper! Listen to the rest of the episodes in our TikTok series 😊

Find Kristy:
https://www.linkedin.com/in/kristy-alexandra-51820755

Find Slim Mama Co:
slimmama.com.au/
www.instagram.com/slimmamaco/
tiktok.com/@slimmama.com.au

Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/

Special Shoutout to:
@duolingo (TikTok & Instagram)