Mastering TikTok for collabs with Zoe George @thesubtlemummy

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Mastering TikTok for collabs with Zoe George @thesubtlemummy

Mastering the Mum Market

36 minutes 13 seconds

3 years ago

Mastering TikTok for collabs with Zoe George @thesubtlemummy

This month’s trending topic TikTok.

PART 2 – THE INFLUENCER
Educator, author and content creator Zoe George is no stranger to social media. Her popular blog as ‘The Subtle Mummy’ and presence on Facebook, Instagram and TikTok have garnered a loyal community, largely made up of Mums just like Zoe, that are genuinely interested in the brands and products Zoe uses every day. Don’t miss Zoe’s tips and tricks for brands to test the waters on TikTok, the best way to engage the right creators for the right content on all platforms and how to attract customers that are genuinely interested in your product.

FIND OUT
The evolution of The Subtle Mummy – from Facebook to TikTok. (1:05)

How brands capitalise on her ideal demographic and whether this differs per platform. (06:20)

How and why TikTok content needs to be different than Instagram. (10:01)

What Mums are using TikTok for. (11:03) & (27:09)

How collabs are different on TikTok vs Instagram & Facebook. (13:16)

Tips on how to test the waters on your first TikTok collab. (14:40) & (32:44)

Is the TikTok Creator Marketplace the best place to secure partnerships? (20:40)

The best way to repurpose an Instagram collab onto TikTok. (24:19)

Easy ways to use content creators AND create your own content for your brand pages to grow your business. (28:38)

What is it about The Subtle Mummy that connects so well with Mums. (30:27)

What’s next for Zoe George. (33:40)

Are you a content creator keen to share your voice? Reach out to us @mumpower_au we’d love to have you on the show!

Find Zoe:
@thesubtlemummy (Instagram)
@zoe_george_(TikTok)

Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/