This month’s trending topic TikTok.
Part 3 – THE MUM SHOPPER
Many of us assume that TikTok is an entertainment platform exclusively for funny videos aimed at Gen Z, and Mum-centric brands will often think ‘why bother?’ The latest Mumpower research shows that more than 70% of Mums follow brands on social media, and this Millennial Mum is here to tell us exactly when, why and how she uses TikTok and whether there is space for brands on this rapidly changing platform. The answers may surprise you.
FIND OUT
Which social media platforms this Mum Shopper uses and why. (02:00)
What attracts her to TikTok that is missing from other platforms. (03:18)
Whether other Mums in her circle are on TikTok and are they creators or just users? (06:34)
Why Instagram is still her favourite platform. (08:19)
How branded content displays on Instagram vs TikTok. (9:49)
The content creator on TikTok that resonates the best with her. (10:27)
What she notices about a brand posting vs a content creator posting about that brand. (11:39)
What is it about branded content that turns the Mum Shopper off the product? (12:59) & (14:50)
How seeing the products in action leaves the best impression. (13:50)
Why shoppers now want to see the human side of a brand and how this leads to sales. (16:30)
How TikTok trends can help brands enter the TikTok space. (18:00)
Are there brands that she may not have noticed without TikTok? (23:49)
The best way brands can show up on TikTok to resonate with Mums. (26:22)
Want to learn more? Mumpower is hosting a TikTok webinar! Get in touch via the links below.
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
Find Jade:
@jaderobertson (TikTok)
@jade.lee._ (Instagram)
Special Shoutout to:
@jessiikawilson (Instagram) & @ohhello.j (TikTok)
@Moogooskincare (TikTok & Instagram)
@kmartfever (Instagram) & @islahpalmer (TikTok)