Mastering your Influencer Product Reviews with Lucy Jackson @our_divine

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Mastering your Influencer Product Reviews with Lucy Jackson @our_divine_darlings

Mastering the Mum Market

42 minutes 18 seconds

2 years ago

Mastering your Influencer Product Reviews with Lucy Jackson @our_divine_darlings

Show Notes:

This month’s trending topic Product Reviews.

PART 1 – THE INFLUENCER
@our_divine_darlings came about when Lucy and her wife Amy began documenting their fertility journey, and in 5 years their content & followers have grown and diversified with engaging and highly-relatable activities of their now family of four. Lucy is selective with the brands and products she chooses to collaborate with and review, and as such has built a trusted network of relationships with brands and her audience. In this episode you will discover clever ways you can work with Influencers to ensure genuine product reviews reach a mass market.

FIND OUT
The ways in which brands can approach a content creator that can help or hinder the collab potential. (2:09 & 20:32.)

How Lucy decides what brands to work with and/or products to review. (05:45)

Why it is important to balance both paid and unpaid reviews. (08:53)

What style of content resonates when creating product reviews. (11:10)

The best process when looking to reshare an influencer’s review. (15:11)

If there is pressure to feature only positive elements of a product in paid reviews. (22:07)

Whether brands are prescriptive in what they want featured in reviews and how that resonates with particular collaborators. (24:08)

If brands should gift large quantities of product and hope for published reviews or be more selective with targeted influencer campaigns. (26:41)

If it makes a difference to include creators that have accounts with fewer followers in a review campaign. (28:49)

Why influencers should share authentic product reviews to their audience of any size. (31:28)

Advice for brands looking to collaborate with influencers on product reviews. (32:43)

Whether you should use influencer’s that have used competitor products for reviews? (34:46)

What role influencer reviews play in educating potential customers for a brand? (37:38)

The do’s and don’ts when resharing an influencer’s product review on other platforms. (40:14)

We’re always looking to feature amazing creators on our show – reach out to us at admin@mumpower.com.au to get involved!

Find Lucy:
@our_divine_darlings (Instagram)

Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/