Mastering your Mum-Marketing Comms for Global vs Local Brands

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Mastering the Mum Market

Christie Nicholas

23 episodes

1 week ago

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Mastering your Mum-Marketing Comms for Global vs Local Brands

Mastering the Mum Market

34 minutes 32 seconds

2 years ago

Mastering your Mum-Marketing Comms for Global vs Local Brands

This month’s trending topic - Global vs Local Brands.

Part 3 – THE MUM SHOPPER Over the past few years, we have seen an increased focus in Australia on the importance of buying local. Whether it’s because we’re appreciated for higher labour and quality controls or sustainable and pro-environmental practices we know it’s best to support our own economy. But is really a consideration for an everyday Mum-shopper when she’s on the path to purchase? Does it depend on the product category or personal preference? Or in today’s market, is it all about cost? Don’t miss this thoughtful chat with Lexi, one of the Mums in our network, to find out more.

FIND OUT: Whether she favours local or overseas brands when online shopping. (01:57)

The benefits of buying locally that global brands can’t compare. (02:44)

Whether the consideration to buy locally is a priority in her buying journey. (03:22)

Why convenience is essential when deciding between brands. (04:01)

The benefits of purchasing a global brand over local. (04:42)

Overall, whether there is greater trust in buying locally vs globally. (05:35)

The typical path to purchase when discovering a new local brand. (06:09)

What was it about the local connections that appeal whether it be brand story, messaging or product ingredients that led her to decision to buy. (08:22)

How and why she made the decision to swap one of her favourite local brands to one she found internationally online. (08:55)

Is cost always the deciding factor when looking at local vs global or does it depend on who we are shopping for. (11:15)

What we’re risking if we’re buying global brands over local. (15:13) & (25:05)

Whether the high quality standards of Australian products affects her decision to buy. (17:20)

How the brand’s messaging can help connect with customers. (19:37)

Tips for global brands to connect with local Mum shoppers and local partners. (21:02) & (26:30)

The importance of having local brand collaborators. (22:36)

Tips for local brands to sell more to Australian Mums. (29:43)

Just how much a Mum will consider when presented with a like-for-like global vs local brand. (30:55)

Find Christie: Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn https://www.christienicholas.com.au/

Find Lexi: @the.outnumbered.mumma

Special Shoutout to: @heymamasgroup @cleanlifeaus