This month's trending topic Product Reviews.
Part 2 – THE MUM SHOPPER
We know that Mums turn to other Mums for information on a product more than any other source, and at a time where the economy is uncertain and how she spends her money is more considered, it’s never been more important to put your product front of mind of this powerful consumer group. We talk to Jacqui to find out where and why she leaves reviews, what she looks for in a review when on the path to purchase and whether negative reviews have an affect on her final decision. The answers may surprise you!
FIND OUT Why she chooses to leave reviews for products she is passionate about. (01:40)
Why she participates in formal trial and review campaigns. (03:23)
Whether there is an obligation to leave a positive review if the product has been gifted or incentivised. (04:38)
Where Mums are seeking out reviews (and where your brand needs to be!) (06:30 & 12:21)
At what point in the buying journey do you start looking at reviews. (8:20)
Why reviews from strangers and friends are equally as valuable. (09:45)
How you decide whether a review is a genuine reflection of the product. (14:11)
How the date, star rating and number of reviews all contribute to a Mum’s overall impression of the product. (16:06)
Which influencers this Mum Shopper trusts the most for their product reviews. (16:54)
What affect negative reviews have on the final decision to purchase. (19:44)
What elements are important to include in reviews that will drive a Mum to buy – or not. (20:35)
If gifted or paid reviews change their legitimacy in the eyes of the shopper. (24:27)
What brands can do to encourage more Mums leave reviews. (26:19)
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Christie:
Christie
Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
Find Jacqui:
@theurbanmablog
Special Shoutout to:
@tothotornot
@melbournemum
@mama_mila_au