In this episode, ENJO Australia CEO Barb de Corti shares how a deeply personal journey sparked a chemical-free cleaning revolution — and how rediscovering today’s mums helped her revitalise a legacy brand.

We dive into:

• How mums shaped ENJO from day one

• The tough business pivot away from direct selling

• What modern families really want from sustainable brands

• The non-negotiables for building trust with today’s mum shoppers

• Why authenticity and education matter more than ever in influencer marketing

“Mums are the CEOs of every household — and brands need to treat them that way.”

— Barb

Whether you’re in FMCG, retail or wellness, this episode is packed with real insight to help your brand grow with purpose — and connect with the consumer who holds the buying power.

Follow ENJO @enjo_australia

Follow Barb onLinkedIn HERE

Follow Christie on LinkedIn HERE