Take a seat and learn from Adam Warren, the CEO of OpenJar, as he dives into the world of high-performance advertising, children's book writing, and movie-making. With a drink of creativity and a splash of legal marketing expertise, this episode is more intoxicating than a happy hour at your favorite bar.
Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.
- Unique insights into legal marketing
- Tips on creating effective brand content
- The importance of website conversion optimization
- Storytelling in professional branding
- Discussing OpenJar's agency success
Resources:
Connect with Adam Warren:
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Quotables:
- 19:06 - Just when you thought, especially as a marketer, you've seen everything. We haven't, we've only seen everything up to this point, but tomorrow is going to be another monkey wrench. And so I'm gonna be dealing with tomorrow with fresh eyes, with fresh experience, and having to learn as I go. And, you know, I think that is something that I reminded myself of in writing that book to keep it from scaring me away from doing it. And believe me, I thought about not doing it about 30 times. In fact, I didn't tell anyone but my wife and kids for the longest time that I was even doing it. In fact, the majority of people who know me didn't know until I finally had the book in my hand. So it was a big secret to sit on because I did not want to disappoint if I decided an 11th hour back out. But even in other parts of my career, my first movie, you know, I had no idea what I was doing. I just generally don't let that be the deterrent.
- 31:56 - So it's easy for us to figure out what the client's budget is, figure out what they need, and then plug them into the media and the content that's appropriate for them. If there's something we don't offer, let's say I, would like to have some controls over the website development. We bring in a partner for that. Either we white label them or we let, let it be known from the start. We're always looking to identify vendors because someone always has something you don't and business owners who don't admit to that are full of shit. I think you have to recognize that sometimes you can't be, what is it omniscient? You know, we need to recognize as a company that strategic partners are important, and we have very much so built a company with strategic partners from day one.
- 20:16 - Because at the end of the day, everyone had to do something for the first time. And so, you know, we go to school, you learn a lot in school. What you really learn in school, if you're going to get the ultimate takeaway is how to deal with shit, how to problem solve and how to understand that what makes you uncomfortable might be what makes you grow the most.
- 39:41 - As a lead generator, when you start getting stuff below the fold, that concerns me that it's just gonna disappear. Not everybody is a long scroller. You know, I might like to see that his lead capture, his form feels were a bit more accessible. I thought they were too far down. And that's always something you can put on the, like, let's say he took this and just moved it off to the right, and it was there from the top of the fold. Like, Yeah. I mean you can't see where exactly where your cursor is. Like yeah. What if it was there? You know,, I think that people, the design challenge, the design challenge is, you have to remember you're dealing with the short attention span theater and maybe one of the greatest short attention span theater.
- 27:40 - We live in the age of content, you're missing the boat if you're not creating good content. It's all anyone cares about at, at least in terms of entertaining needs or engaging needs or who they work with. You know, there's an old saying, you work with who you like that's the most optimal person to do business with. Well, if you're never gonna be able to create a relationships with someone, you kind of can do that through content. People begin to feel that like they're building a relationship with you through content. And so I looked back on my history and said, this is the moment where I get to take those lessons of my past and put them into action. And it was right around when I was finishing this book, when I was finally moving towards doing my first really big ad in this industry. And it's just such a cool ad. It's this, we turned this attorney outta Texas into like a spy, it was like this Jason Bourne kind of leaning inspired project and it was so much fun and no one had ever seen anything like it.
