Jeff first dipped his toe into entrepreneurship at the age of 15 while still at school, selling handmade fishing flies to local tackle shops to boost his pocket money. After leaving school at 16 he set up his first full-time venture, a mail-order fishing tackle business. His fishing tackle business came to an end 7 years later, shortly after Jeff enlisted in the Royal Navy where he went on to serve as a military photographer and intelligence analyst.
Following nearly 10 years service he left the armed forces to set up his own photography company, and eighteen months later had a successful six-figure wedding photography company and a commercial photography business, then going on to open a separate school photography business and a Boudoir Makeover studio turning over 1,000 boudoir and model shoots per year.
In 2014 Jeff decided to follow his dreams of owning a country food pub by investing over £120k of his own money into a pub venture, which turned out to be his greatest ever failure, losing his entire investment and racking up £60k of debt in just 12 months while at the same time going through a divorce.
After suffering from depression in 2015, he changed direction again and developed an online photography business mentoring program, making it his mission to help and inspire photographers worldwide to market their businesses better. He now mentors photographers in over 20 countries worldwide and is also a marketing ambassador for The British Photography Awards, The Female Photographers Association and is the UK and US Brand Ambassador for The Shutter Studio App
Jeff has written a No1 best-selling book on LinkedIn for Photographers (The Photographers Missing Link-edIn) and also runs regular LinkedIn Lives as a platform influencer with 30k photographer followers.
With a passion for physical challenges, Jeff has climbed over 50 mountains around the world and completed several 100 miles walking challenges. His love of travel has taken to more than 40 countries with some unusual destinations such as Chernobyl in Ukraine and the hermit kingdom of North Korea in 2020.