In this episode of Masters of Marketing, we’re delighted to welcome back No Boring Brands founder Aidan Brannigan, who previously joined us on the podcast to talk about his success story with The Marketing Millennials.

This time, we sit down for a chat about the power of humor and memes in social media marketing, particularly for B2B SaaS brands. 

While humor is often viewed as a risky strategy in marketing, it can be highly effective when done right. Aidan explains how creating relevant, funny content that understands an audience’s pain points can help brands connect with them on a deeper level - and boost engagement on socials. He also identifies some contexts where using humor may not be appropriate, and addresses how to handle a PR crisis with transparency and confidence.

Tune in to hear more!

Connect with Aidan on LinkedIn

Check out No Boring Brands