Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.
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Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.
B2B SAAS MARKETING MASTERCLASS | Bert Winterfeld, Head of Performance Marketing @ HERO Software
Masters of Search
1 hour 1 minute
2 weeks ago
B2B SAAS MARKETING MASTERCLASS | Bert Winterfeld, Head of Performance Marketing @ HERO Software
Bert Winterfeld runs performance marketing at HERO Software (B2B SaaS, Series B, >$50M funding) with 6-figure monthly budgets. One of the key insights he shared in our Masters of Search interview was: Paid search in B2B always hits a ceiling, and only branding breaks through it.
If you're running performance marketing at a startup with serious search budgets, this episode is packed with insights you won't find in any LinkedIn carousel.
▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Bert on LinkedIn: https://www.linkedin.com/in/bert-winterfeld/
HERO Software on LinkedIn: https://www.linkedin.com/company/herosoftware-gmbh/
Masters of Search
Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.
