Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.
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Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.
STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush
Masters of Search
1 hour 2 minutes
2 weeks ago
STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush
STOP starting your content workflows with keyword research. If you don’t trust me, trust someone way smarter than me — and learn why it’s just one piece of the puzzle. New #MastersOfSearch episode with Margarita Loktionova (Content Marketing Lead @ Semrush) is LIVE now.
Here's what we covered:
→ Why customer research should come before keyword research
→ How to use keywords to validate demand, not generate ideas
→ What “net-new value” content actually looks like
→ Why original research scales distribution across AI, PR & social
→ How research turns your brand into a source, not a commentator
▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Margarita on LinkedIn: https://www.linkedin.com/in/margarita-loktionova/
Semrush on LinkedIn: https://www.linkedin.com/company/semrush/
Masters of Search
Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.
