Most entrepreneurs work hard, make sales, and still wonder why there’s nothing left in the bank. In this episode of The Mastery Podcast with Dr. Sas (Dr. Sasitorn Sukkasem), Cheryl Woyak, founder of Four Seasons Bookkeeping and creator of the AIM Method (Assess • Implement • Maintain), shares how she helps entrepreneurs turn financial chaos into clarity — and finally know where their money goes.
From her Wall Street beginnings to rebuilding her life and business with just two dollars, two boys, and three suitcases, Cheryl reveals how she transformed crisis into confidence. Through her AIM framework, she shows why bookkeeping for small-business owners isn’t about spreadsheets — it’s about leadership, awareness, and peace of mind.
If you’ve ever asked yourself “Where did the money go?” — this conversation will open your eyes to what’s really happening behind your books, and why financial clarity for entrepreneurs is the ultimate freedom.
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Connect with Cheryl Woyak
🌐 Website: the4seasons.pro
🌐 Website: https://cherylwoyak.com/
💼 LinkedIn: linkedin.com/in/cherylwoyak
📸 Instagram: @the4seasonsbookkeeping
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Connect with Dr. Sas (Dr. Sas Sukkasem)
🌐 Website: drsas.us
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📸 Instagram: https://www.instagram.com/dr._sas/
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