In this episode of MATCH B2B INSIGHTS, we break down what actually makes a B2B sales proposal effective when selling from Israel into global markets.Not templates, not pricing tricks – but how proposals function as a trust and decision filter for international buyers. We discuss why proposals are often the moment deals stall or move forward, how global buyers read between the lines, and why structure, clarity, and risk reduction matter more than price.The conversation covers proposal sequencing, discovery depth, value framing, pricing logic, legal considerations, cultural adaptation, and what happens inside the buyer’s organization after a proposal is sent. Drawing from real experience with Israeli companies selling into the US, Europe, and other regions, this episode explains how to turn proposals from a static document into a structured decision ritual that makes it easier for buyers to say yes – and defend that decision internally.