In this episode of MATCH B2B Insights, Brenda, Brian, and Benny Fluman break down the painful truth most global leaders avoided saying out loud: 2025 was far more expensive than anyone admitted."Safe" markets quietly drained budgets, CAC ballooned under the radar, and too many expansion bets were driven by ego, board pressure, or FOMO — not data. Together, the team pulls apart the real reasons so many GTM plays failed:weak win/loss analysis, copy-paste campaigns across regions, SDRs lost in unfamiliar markets, and leadership teams celebrating lead volume instead of profitability. The conversation goes deep into: The three metrics that truly separate vision from guesswork: CAC, Payback, NRR Why country ≠ country — and why Germany, France, UK, Japan, and the US demand entirely different GTM playbooks The silent killers that quietly destroyed ROI throughout 2025 Country-level stories worth millions in lessons How to run a 90-day test market without burning budget The ego tax that pushed companies into prestige markets they couldn’t win Red flags for markets Israeli and global companies should pause in 2026 ICP mistakes, cultural mismatches, messaging failures, and pricing traps Why precision — not expansion — will define the winners of 2026 This episode is brutally honest, deeply practical, and designed for founders, CEOs, CMOs, CROs, and GTM leaders operating globally.If 2025 was a wake-up call, this episode gives you the blueprint to act on it.