According to Matthew Brannelly, many business leaders and organizations are caught off guard as they find themselves in a maze of uncertainties due to coronavirus and looking for ways to navigate through unprecedented times. However, it turns out to be a blessing in disguise for some organizations. Those who are able to seamlessly pivot their business operations and even experience growth. However, to achieve this, businesses have to take a new fresh look into the strategies and look for ways to make sales amidst the most difficult economic and social situations. It’s less of why we do business to how to do business while growing the organization at the same time.

Here, Matthew Brannelly, a founder of Orbit NFP hub, an organization with a great passion for helping (not-for-profit) organizations grow delves deeper into sales strategy that can drive revenue during the pandemic and beyond. Let’s dive in!

Communicate and Engage

While many are focused on the market and the products they offer, it is critical to involve in clear and compelling communication during this uncertain phase. Engage fast with the marketing teams, sales, pricing and support teams. Many of the employees have had to deal with loss, grief, fear and anxiety and other core human feelings. Protect your sales team beyond health and safety and get everyone on the road to recovery both for empathy and productivity.

Stay Relevant with Customer Needs

The pandemic has transformed consumer’s tastes, habits and consumption patterns and lifestyles. This has presented newer opportunities and new markets that businesses can take advantage of. Therefore, you need to evaluate your offerings to ensure they adapt to the changing market scenarios. “If for instance, you are a retail business, fitness or you organize live events, transitioning online is the way to go and see how your services or products can adapt to home usage. While many have opted to make sanitizers, masks and other medical supplies, this might not cut the drill when things return to normalcy, says Matthew Brannelly. Therefore, revisit your strategy, see where you are losing sales and think of a way you can capitalize on the current changes to drive sales and revenues.