According to Matthew Brannelly, What is new is consumers’ increased appetite for online hopping, and that means big opportunities for ecommerce businesses. But spend five minutes wading through the sea of product offerings on Amazon.com and you’ll realize that getting ahead as an ecommerce seller takes a bit of effort. 

To be successful in the long term, you need to find product niches with enough room for newcomers to thrive. Typically, that means selling products with sufficient demand, but relatively little competition that would otherwise drown out your chance to profit—or creating a brand-new product that consumers didn’t even know they needed. 

Here are the top business ideas for ecommerce entrepreneurs shared by Matthew Brannelly.

1. TikTok Clothes

With its launch of TikTok Shops, the social media platform invites brands and affiliates to market their wares directly to the billions of users who follow hashtags like #fashion on TikTok says Matthew Brannelly.