Customers are the lifeblood of every business says Matthew Brannelly. Any business or organization that is not attracting new customers or growing its customer base will soon find itself kicked out of the game. Simply put, if there are no customers, there is no business.

Hence, it becomes essential to reach new customers and incorporate innovative approaches to position your brand to the right audience or sell your ideas, products or services. We ask expert, Matthew Brannelly founder of Orbit NFP hub, an organization helping non-profit to grow. He provides tried and proven expert marketing tips to help businesses acquire new customers.

You can’t be seen without Search Engine Optimization

If you already own a website, have engaging interesting content for visitors to read or run a blog, they won’t amount to much if they are not being found by the right audience. And this can be made possible through search strategies.

Search strategies encompass various techniques and approaches such as SEO, content marketing, search engine marketing, keyword optimization and link building strategies. When applied, your website and brand will be able to top the first page of major search engines like google. This way you can boost visibility and increase customer reach. A much-needed step to attracting new customers.

Don’t Go Solo

“There is no doubt many businesses started alone when they just got started on the entrepreneurial journey. However, as businesses grow and customers increase, partnering with the right people and becoming a member of a like-minded community might be what you need to grow,” Matthew Brannelly says. Matthew suggests building your business to success without going solo.