According to the strategic advisor – Matthew Brannelly, it’s time to rethink, and re-strategise how we fundraise. While the digital age has transformed the way we live our lives, conduct businesses and connect with people. Nonprofit organisations are also not left out. The Digital-first approach becomes important for fundraising and connecting with donors, volunteers, members and the community at large.

If there is any hesitation by nonprofit organisations, the pandemic must have taught them the greatest life lessons. Hosting game tournaments, charity auctions, gala nights and other fundraising events seem far-fetched in the new norm of social distancing.

Moreover, the demand for supports is rising at an all-time high as many grapple with the effect of the pandemic. If not anything, the COVID-19 pandemics has taught us that the old traditional ways of fundraising might not cut it anymore.

This means embracing digitalisation has become all the more important for fundraising and sustaining charitable work in order to better serve the community. Therefore, organisations need to shift from the traditional approach to digitalised fund-raising techniques in order to keep up and ensure success while carrying out the novel cause. To this end, Matthew Brannelly, the founder of Orbit NFP, (an organisation helping nonprofit organisations to achieve their goals) delves deeper into digital fundraising strategies that are important for success.

What’s going on in the non-profit landscape

Many of the non-profits found themselves in the conundrum as the pandemic take its toll. The pandemic affected everyone and those who give to them are also facing financial challenges says Matthew Brannelly. Plus, the lockdown measures makes the traditional approach impossible. However, to keep money coming in, fundraising still needs to be made. It’s no surprise many non-profits found themselves struggling during the pandemic.