According to Matthew Brannelly, nonprofits are confronted with an immense financial burden. The demand for services is at an all-time high, putting the burden on their resources as seeking external help is limited.

Nonprofits rely on donations, and during these health crises raising funds poses a significant challenge. The reports of The Salvation Army indicate that as compared to previous years, funding rising stooped to 18 %. But all credit to social media platforms, non-profit setups with strategies have been able to reach their fundraising and selling goals. During the pandemic, people have become relaxed with digital devices captivating the customer base for engagement.

An example that emerges is Orbit NFP Hub founded by Matthew Brannelly provides professional help to non-profit organizations.

Social Media and their Benefits to Nonprofit Organizations

For a Nonprofit organization, it is an effective tool for marketing. The major advantages include

• Social media posts tend to be free
• Social media provides word-of-mouth publicity about the organization's mission.
• Social media posts attract new donors and keep the existing ones engaged.
• By social media marketing, new volunteers register.
• Every post has a link to the donor page of an organization.

Numerous popular nonprofit organizations have working social media marketing methods for operating successful marketing modules says Matthew Brannelly. Their philosophy is to ensure that an organization follows transparent protocols and opts for maximum efficiency. They have a network of professionals that enables an organization to align with its vision and mission statement.