We are living through a very uncertain time — from day to day it seems almost impossible to predict what will come next.

It’s easy to see that the rather dramatic occurrences in 2020 have impacted businesses of all sizes, and especially small businesses. One study of 5800 small businesses in the US pointed to the fact that smaller companies tend to be “financially fragile,” which only exacerbates the problems that face them during times of national crisis, for instance.

It's impossible to fully predict what will happen in 2021 and beyond, but there are strategies that can help small businesses stabilize and grow. Let’s discuss five of them here.