This week on Maximum Mom, your host Elise Buie is joined by Michelle Bomberger. Michelle founded Equinox in 2005 to provide business leaders a more transparent, responsive, and business focused solution for their legal needs.
Over the past 17 years, she’s morphed the business model to offer a fixed fee General Counsel Services solution giving business leaders the confidence and freedom to include legal in their strategic and tactical planning -- they have a relationship with their lawyer and they know what they are paying, when they'll get a response, and that the solution is right for their business.
It's a tough model to manage and she’s learned a ton about how to make this work for her clients and for her own business. When Michelle started Equinox in 2005, she had a 1 year old at home and was pregnant with her second child.
Michelle’s kids have grown up with Equinox a part of their lives -- but also having their mom in their lives! While they've seen her work a lot over the years - and seen the ups and downs of being an entrepreneur and employer, she’s always been there for them.
Michelle committed early on to picking them up from school, taking them where they needed to go, and participating in what was important to them. These were priorities for Michelle and forced her to make decisions in her business and her life to make these work for her family.
Michelle has an undergraduate degree in business from the University of Notre Dame and a JD/MBA from Northwestern University. She is an active member and member of the Board of Directors of the Seattle Chapter of Entrepreneurs' Organization and a member of the Board of Bellevue LifeSpring and Youth Theatre Northwest.
04:42 The start of the law firm and having little children
11:55 When the firm office encourages the flexibility needed for motherhood and work
14:07 Strategic misses that are happening right now
17:47 Using fixed price
23:42 Books recommended by Michelle that have really shifted her thinking
29:25 How does Michelle streamline the administrative burden
37:55 Tips for how to succeed in life as “mom” and as a law firm owner!
40:55 Tips for handling email inbox #rabbithole
Connect with Michelle:
Links Mentioned:
🎧Listen to the podcast here.
📹 Watch the interview here.
Resources: