In this episode, we sit down with CEO of Loud City Society, Ayye R. Hailing from Dallas and making a massive impact in San Antonio, Ayye R opens up about her journey from teaching herself how to DJ to becoming one of the most consistent curators in the city. We dive deep into the reality of San Antonio’s music "industry," the critical need for a black community radio station, and what it’s like being the only woman at the table in a male-dominated rap game. Ayye R also shares her philosophy on leadership—being real over being right—and how she balances motherhood with a high-speed creative career. Whether you’re an aspiring artist, promoter, or entrepreneur, this conversation is packed with gems on building a brand, unifying a city, and maintaining your grace under pressure.