Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.
Version B: Have you ever wondered what makes for a great experimentation culture?
(Let us know in the comments which version you prefer!)
We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation.
Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community.
Links from the show:
The Conference known as Conversion Hotel
The Conference known as Experimentation Island
Experimentation Culture Awards
00:00 Introduction and Casual Banter
00:52 Halloween Candy Stories
02:27 Introducing the Special Guests
02:41 Kelly Worthham's Background
03:58 Todd's Background and Contributions
05:18 Experimentation Island Conference
13:57 Conversion Optimization vs. Growth Optimization
25:07 The Risk of Imitating Big Brands
25:22 Helping Businesses Make Data-Driven Decisions
27:02 Building Effective Experimentation Processes
30:22 Challenges in Replicability and Experimentation
34:54 The Role of AI in Experimentation
40:52 Future of Experimentation and AI
48:32 Concluding Thoughts and Recommendations